Outsourcing Services

Top 10 Tips for Outsourcing Your Sales and Marketing

Top 10 Tips for Outsourcing Your Sales and Marketing

As a small business owner, you’re in charge of two things: creating a product or service that people need, and marketing it in a way that attracts customers.

Top 10 Tips for Outsourcing Your Sales and Marketing
Tips for sales and marketing

Listen to this article

  • Turn To an Expert for Help
  • Know Exactly What Your Outsourcing Company Is Capable of Doing for You
  • Be Open to Suggestions
Running both of these functions can be extremely time-consuming, especially when you’re trying to increase the size of your business. However, when you outsource your sales and marketing efforts to an experienced professional, you can focus on what you do best while they take care of the things you don’t.

If you’re not prepared to scale your business, you can expect it to flounder. That’s why so many startups turn to hire outsourcing specialists in order to get the job done. But it’s no simple task — especially if you’re new to outsourcing. To help you out, we’ve put together a list of the top ten tips for outsourcing your sales and marketing campaigns. Read on!

Turn to an expert for help
Turn to an expert for help

1. Turn to an Expert for Help

There are plenty of online outsourcing companies that offer sales and marketing services. These firms can handle everything from writing advertising copy to managing your social media platforms. The key is to find one with a proven track record of success. Start with a Google search.

Read reviews from other customers who have been impressed by the company’s services, and then reach out to a sales representative to set up a free consultation. You should also make sure your outsourcing firm is capable of handling the type of marketing and sales you’re trying to achieve.

2. Make Sure You Trust Your Outsourcing Partner

At the end of the day, you’re handing over some serious control to a complete stranger. Before signing on the dotted line, be sure to ask for references and check out their LinkedIn profiles. Get in contact with previous clients to see if they’re happy with the work the marketing agency has done for them. If you’re still in doubt at that point, it might be a good idea to keep looking around until you find someone you can trust.

3. Know Exactly What Your Outsourcing Company Is Capable of Doing for You

Skillsets vary greatly from one company to the next. For example, some can help you create your entire marketing strategy, while others are better at handling certain aspects of it. That’s why it’s important to outline your expectations upfront. Come prepared with a list of things you would like help with, including specific tasks you need to be done as well as the desired outcome. You should also consider asking your outsourcing partner for a formal proposal so you can gauge their pricing.

4. Be Open to Suggestions

If you’re not prepared to listen to new ideas, you might be in the wrong business. An outsourcing partner should be able to offer you a fresh perspective on your marketing goals. If they notice a potential problem or area that could be improved, let them fix it for you. Good outsourcing companies will want to make sure you achieve your goals, and they’ll adjust their campaign as necessary. If a graphic designer suggests adding a call to action to a blog post, don’t dismiss it. Give their idea a shot and see what happens.

A group of women in a meeting
A group of women in a meeting

5. Trust Your Gut

If something feels off about an outsourcing company, don’t be afraid to cut ties. As long as you provide enough details about your expectations upfront, you shouldn’t have to worry about any miscommunication down the line. If they’re not willing to do what you want them to do or they fail to meet your standards, don’t be afraid to cut ties and look for another marketing company.

6. Be Sure You Have a Contract in Place

It’s crucial that you have a formal contract in place before starting any kind of business relationship. A contract will protect both parties by outlining everything from job expectations to payment procedures. It’s also a great way to protect yourself from disgruntled workers if things go south down the line. If one of your employees doesn’t like what you’re doing, he or she will be breaking the contract if they decide to keep working for you.

7. Keep Your Outsourcing Company Informed

One of the keys to a successful campaign is communication. Don’t take your eyes off the ball during marketing campaigns, especially when it comes to social media. A good marketing company will keep you informed on how your campaign is progressing up until the end, but keep yourself in the loop as well.

8. Be Sure to Measure Your Results

Make sure you’re leveraging Google Analytics and other analytics tools to measure your marketing campaigns. If you can determine specific goals and objectives, it will be easier for you to spot trends. You can then apply those lessons to future campaigns.

9. Be Honest with Your Outsourcing Partner About Your Budget

Before you sign the contract, make sure you tell your outsourcing partner exactly how much money you have to spend. This prevents any disagreements down the line as well as ensures they aren’t wasting their time by trying to do too much for the price you’re willing to pay. By being honest about your marketing budget, you both can work together to create the best possible campaign.

10. Don’t Forget to Let Them Know When You’re Satisfied

If your outsourcing partner has done a good job for you, don’t forget to let them know how much you appreciate their hard work. Let them know what went well and be specific about the results you achieved directly from their work.


The 10 tips for working with outsourcing companies may seem basic, but they require the right approach. Outsourcing is all about knowing what you need, what you want, and having the ability to find that combination for your specific business. If you can do that successfully, then chances are good your outsourcing campaign will be a success.


Request A Quote

Leave a comment

Your email address will not be published. Required fields are marked *